Company History


The Beginning

In 1996, Robert Hanson,’s founder, started a small company that specialized in the installation of residential coating systems (garage floors, walkways, driveways and patios). Robert quickly recognized that the available generic store-grade epoxies were inadequate for use in Arizona’s climatic extremes. Years of intensive R&D ensued, leading to the creation and perfection of proprietary coating products, systems and installation processes.

GFC is Born

In 1999, these revolutionary coating products, coating systems and installation processes formed the foundation of Robert’s new company, (GFC), and allowed GFC to expand beyond residential into commercial and industrial realms. By 2006, GFC further expanded by opening its first franchise in Dallas, Texas. And by 2013, GFC had expanded into more than 30 dealerships and franchisees across the United States (and one in Winnipeg, Canada), all of which exclusively use GFC’s proprietary products. GFC now reigns as an industry leader in concrete coatings across North America.

Commitment to Quality and Community Support is licensed and certified in residential and commercial concrete, licensed and certified in residential and commercial specialty floor coatings, firm-certified by the Environmental Protection Agency, and has earned an A+ rating with the Better Business Bureau (BBB). In addition, the President is certified by The Society for Protective Coating (SSPC), the leading source of information on surface preparation, coating selection, coating application, environmental regulations and health and safety issues that affect the protective coatings industry.

As part of its commitment to quality and continuous improvement, GFC implemented and formally certified a quality management system (QMS) as per ISO 9001:2008. All processes involved in the estimation, preparation and installation of GFC coating systems and customer communication are standardized in the form of written standard operating procedures (SOPs). It is a basic QMS requirement that all corporate GFC employees, including office staff and field crews, are trained on these SOPs.

GFC’s heart is in the right place too. We are an enthusiastic supporter of local schools in the community including Desert Willow and Lone Mountain Elementary Schools, our veterans, by way of the Greatest Generations Foundation, and cancer research, by way of Miles Against Melanoma, a nationwide non-
profit organization whose mission is to provide funding for awareness, education, advocacy and research for skin cancer, melanoma and cancers related to melanoma.